WHAT WE DO
Brand Marketing Planning in Vietnam
We review your brand, products, audience and promotional goals to develop communication themes, a channel mix, budget allocations and a phased implementation plan for discussion and coordination.
Suitable needs
- Defining a communication direction for a brand or product
- Planning themes and channels for a launch or time-limited campaign
- Aligning budgets and delivery schedules across channels
Our service scope
- Review brand and product information, existing materials and project objectives
- Define target audiences, key messages and communication themes
- Recommend a channel mix based on goals and budget
- Plan budget allocations, phased tasks and implementation timing
- Prepare a communication brief and execution plan, and coordinate responsibilities with the relevant providers
Deliverables available by agreement
- A brand communication brief
- Suggested communication themes
- A channel plan
- A phased implementation plan
Planning and deliverables are subject to the project proposal and contract. Logo design, a complete visual identity system and advertising production are not included by default. Third-party execution is arranged and coordinated as agreed for the project.
What to prepare before your inquiry
Brand and product information, target audiences, existing brand guidelines and communications, promotional goals, budget range, timing and any selected execution providers.
DISCUSS YOUR PLACEMENT NEEDS
Discuss brand marketing
Share your brand context, goals and budget to discuss communication themes, channel choices and implementation timing.